TikTok slideshow ideas: 45 posts with hooks and slide outlines

The best TikTok slideshow ideas give one useful point per slide: a list of mistakes, a before-and-after, myth vs fact, a tier list, a step-by-step guide or a short story. Below are 45 ideas grouped by niche. Each has a hook line for slide one and a 4 to 7 slide outline you can adapt for your business today.

Slideshows (TikTok’s photo mode) suit ideas people read rather than watch. TikTok reported that the Photo Mode publish rate grew five-fold between June 2023 and July 2024, so this is a format your audience already scrolls through.

How to use these ideas

Each idea lists a hook and a slide outline, plus a link to its format guide where one exists. Swap in your own product, numbers and photos. A few rules apply to all of them:

• Hook, value, call to action. Slide one makes a specific promise, the middle slides deliver it, and the last slide asks for one thing.
• Slide two pays off. Don’t spend it on a second teaser.
• One point per slide, in about 20 words or fewer, in large text.
• Size every slide at 1080 x 1920 pixels. TikTok allows up to 35 photos per post, but most of these ideas need 5 to 7.

Step-by-step posting instructions are in how to make a slideshow on TikTok.

TikTok slideshow ideas for apps and SaaS

1. Features nobody uses

• Format: things I wish I knew
• Hook: “6 things your notes app can do that I found way too late”
• Slides: (1) hook over a home-screen screenshot · (2–6) one feature per slide: screenshot plus one line on why it matters · (7) “Which one are you trying first?”

2. The 2 a.m. message

• Format: chat screenshot
• Hook: “Our bookkeeper sent me this on the last day of the quarter”
• Slides: (1) the panicked message · (2) the reply that shows the real problem · (3) what it cost you · (4) the fix, in your invoicing tool · (5) the calm message a quarter later · (6) “Link in bio if your invoices look like slide 1”

3. Week before vs week after

• Format: before-after
• Hook: “My calendar before and after I stopped relying on willpower”
• Slides: (1) hook · (2) the messy “before” week · (3) why it kept failing · (4) the “after” week with your habit app’s streak · (5) the three settings that made the change · (6) “Follow for the full setup”

4. Security myths

• Format: myth vs fact
• Hook: “4 password myths your IT team wishes you’d stop believing”
• Slides: (1) hook · (2–5) one myth and its fact per slide, the last one showing how your password manager handles it · (6) “Send this to the person who uses one password for everything”

5. The 30-day check-in

• Format: POV
• Hook: “POV: you’ve done 10 minutes of Spanish a day for 30 days”
• Slides: (1) hook · (2) day 1: what you could say · (3) day 10 · (4) day 20 · (5) day 30, a real sentence you can now say · (6) the daily lesson screen in your app · (7) “Follow for day 60”

TikTok slideshow ideas for ecommerce brands

6. Gift guide by budget

• Hook: “Gifts for the friend who has everything, all under $40”
• Slides: (1) hook over a flat lay · (2–6) one product per slide with price and one line on who it’s for · (7) “Links in bio, save this for December”

7. Three ways to use one product

• Hook: “One silk scarf, 3 ways to wear it this fall”
• Slides: (1) hook · (2) way 1 · (3) way 2 · (4) way 3 · (5) fabric close-up and price · (6) “Which way would you wear it?”

8. The restoration

• Format: before-after
• Hook: “This table is 40 years old. Twenty minutes later:”
• Slides: (1) the worn “before” · (2) the product you used · (3) step 1 · (4) step 2 · (5) the “after” · (6) where to get it

9. Rank the ways to use it

• Format: tier list
• Hook: “Ranking every way to brew our beans, S tier to D tier”
• Slides: (1) the empty tier board · (2) D tier · (3) C tier · (4) B tier · (5) A tier · (6) S tier and why · (7) “What tier is your method?”

10. The founder story

• Format: storytime
• Hook: “I made hot sauce in my kitchen for two years before selling one bottle”
• Slides: (1) hook over an early photo · (2) the first batch · (3) the mistake that nearly ended it · (4) the recipe change · (5) the first order · (6) where you are now · (7) “Follow if you want part 2”

TikTok slideshow ideas for beauty brands and artists

11. Sunscreen mistakes

• Format: mistakes listicle
• Hook: “5 sunscreen mistakes that make it barely work”
• Slides: (1) hook · (2–6) one mistake per slide with the fix in one line · (7) “Save this for summer”

12. The routine order

• Hook: “The right order for your night routine (most people get step 3 wrong)”
• Slides: (1) hook · (2) cleanse · (3) treat · (4) the step people skip · (5) moisturize · (6) what not to layer together · (7) “Comment your routine and I’ll check the order”

13. One shade, three undertones

• Hook: “Same lipstick on 3 different undertones”
• Slides: (1) hook · (2) cool undertone · (3) warm · (4) neutral · (5) how to tell your undertone · (6) “Which one looks like you?”

14. Myths I believed

• Format: myth vs fact
• Hook: “Skin care myths I believed for ten years”
• Slides: (1) hook · (2–5) myth on top, fact underneath, one per slide · (6) the one change that actually helped · (7) “Follow for part 2”

TikTok slideshow ideas for fitness coaches and gyms

15. First-year lessons

• Format: things I wish I knew
• Hook: “What I wish I knew before my first year of lifting”
• Slides: (1) hook over a gym photo · (2–6) one lesson per slide · (7) “Save this if you’re in month one”

16. Squat mistakes

• Format: mistakes listicle
• Hook: “4 squat mistakes that make leg day harder than it needs to be”
• Slides: (1) hook · (2–5) mistake and fix per slide, with a photo of each · (6) “Send this to your gym partner”

17. The no-equipment plan

• Hook: “A 20-minute hotel room workout, no equipment”
• Slides: (1) hook · (2) warm-up · (3) move 1 · (4) move 2 · (5) move 3 · (6) rounds and rest times · (7) “Save it for your next trip”

18. Eight weeks in

• Format: POV
• Hook: “POV: you finally stuck to a 3-day plan for 8 weeks”
• Slides: (1) hook · (2) week 1 · (3) week 3 · (4) week 6 · (5) week 8 · (6) the plan itself · (7) “Comment PLAN and I’ll post the full week”

TikTok slideshow ideas for restaurants, cafes and food creators

19. Before we open

• Format: storytime
• Hook: “What happens to our bread before 6 a.m.”
• Slides: (1) hook over a dark kitchen photo · (2) 3 a.m. · (3) shaping · (4) proofing · (5) the oven · (6) the first customer · (7) “Come by before 9”

20. Staff picks, ranked

• Format: tier list
• Hook: “Ranking our menu by what the staff actually order”
• Slides: (1) the tier board · (2) the dish nobody on staff orders · (3) the solid middle · (4) the underrated one · (5) the staff favorite · (6) “Order it and tell them slide 5 sent you”

21. The three-ingredient dinner

• Hook: “3-ingredient pasta for nights you can’t be bothered”
• Slides: (1) the finished plate · (2) ingredients · (3) step 1 · (4) step 2 · (5) step 3 · (6) “Save for a lazy Tuesday”

22. Kitchen myths

• Format: myth vs fact
• Hook: “Cast iron myths you can stop believing”
• Slides: (1) hook · (2–5) one myth and fact per slide · (6) how you season yours · (7) “Follow for more kitchen myths”

TikTok slideshow ideas for coaches and consultants

23. The client message

• Format: chat screenshot
• Hook: “A client sent me this after our third session”
• Slides: (1) the message, with the name hidden and their permission · (2) where they started · (3) the one change you worked on · (4) what happened next · (5) how you’d apply it yourself · (6) “Link in bio if you want the same plan”

24. Interview mistakes

• Format: mistakes listicle
• Hook: “5 things that quietly sink a job interview”
• Slides: (1) hook · (2–6) one mistake per slide with what to say instead · (7) “Save this before your next interview”

25. Raising your rates

• Format: things I wish I knew
• Hook: “What I wish I knew before I raised my rates”
• Slides: (1) hook · (2) the fear · (3) what clients actually said · (4) the clients you lost · (5) the clients you kept · (6) the script you used · (7) “Comment RATES for the script”

26. Your decision filter

• Hook: “The 3 questions I ask before saying yes to any project”
• Slides: (1) hook · (2) question 1 · (3) question 2 · (4) question 3 · (5) a project it saved you from · (6) “Follow for more of how I run my business”

TikTok slideshow ideas for real estate agents

27. The staging reveal

• Format: before-after
• Hook: “Same living room. $600 of staging.”
• Slides: (1) hook · (2) before · (3) what you changed · (4) after · (5) the before and after side by side · (6) “DM me before you list”

28. First-time buyer costs

• Format: things I wish I knew
• Hook: “Costs nobody mentions when you buy your first home”
• Slides: (1) hook · (2) inspection · (3) closing costs · (4) moving · (5) the first repair · (6) a rough total to budget for in your area · (7) “Save this before you start looking”

29. Neighborhoods, ranked

• Format: tier list
• Hook: “Ranking [your city]‘s neighborhoods by commute time”
• Slides: (1) the tier board over a map · (2) D tier · (3) C tier · (4) B tier · (5) A tier · (6) “Which one did I get wrong?”

30. The listing tour

• Hook: “This 2-bed has something I’ve never seen in a condo”
• Slides: (1) the standout feature · (2) living room · (3) kitchen · (4) bedroom · (5) the view or yard · (6) price and details · (7) “Book a viewing, link in bio”

TikTok slideshow ideas for teachers and education brands

31. School myths

• Format: myth vs fact
• Hook: “History facts you learned in school that aren’t quite true”
• Slides: (1) hook · (2–6) one myth and the real story per slide · (7) “Follow for part 2”

32. The seven-day plan

• Hook: “How I’d study for finals if I only had 7 days”
• Slides: (1) hook · (2) days 1–2 · (3) days 3–4 · (4) day 5 · (5) day 6 · (6) the night before · (7) “Save this for exam week”

33. The one-slide-each cheat sheet

• Hook: “Every English tense, one slide each”
• Slides: (1) hook · (2–6) one tense per slide with an example sentence · (7) “Save it and quiz yourself tomorrow”

34. Email grammar

• Format: mistakes listicle
• Hook: “Grammar mistakes that make your emails look rushed”
• Slides: (1) hook · (2–6) the wrong version and the right version per slide · (7) “Send this to a coworker, nicely”

TikTok slideshow ideas for personal finance

35. Money at 22

• Format: things I wish I knew
• Hook: “Money things I wish I knew at 22”
• Slides: (1) hook · (2–6) one lesson per slide · (7) “Not financial advice, just what I learned. Save it.”

36. Credit score myths

• Format: myth vs fact
• Hook: “Credit score myths that cost people money”
• Slides: (1) hook · (2–5) one myth and fact per slide · (6) what actually moves a score · (7) “Follow for more”

37. The paycheck split

• Hook: “Where a $3,200 paycheck goes with the 50/30/20 rule”
• Slides: (1) hook · (2) $1,600 for needs · (3) $960 for wants · (4) $640 for savings · (5) when the rule doesn’t fit · (6) how you track it, with your budgeting app · (7) “What’s your split?”

38. The question I get most

• Format: chat screenshot
• Hook: “My friend asked: pay off debt or invest first?”
• Slides: (1) the question · (2) your first question back · (3) the interest rate comparison · (4) what you’d do in her shoes · (5) when the answer changes · (6) “Not advice. What would you do?”

TikTok slideshow ideas for travel brands and hotels

39. The car-free itinerary

• Hook: “3 days in Lisbon without a car”
• Slides: (1) hook over the best photo · (2) day 1 · (3) day 2 · (4) day 3 · (5) getting around · (6) where to stay · (7) “Save for your trip”

40. Tourist mistakes

• Format: mistakes listicle
• Hook: “Tourist mistakes in Rome that cost you money”
• Slides: (1) hook · (2–6) one mistake and what to do instead per slide · (7) “Send this to whoever you’re going with”

41. The beaches, ranked

• Format: tier list
• Hook: “Ranking every beach within 20 minutes of our hotel”
• Slides: (1) the tier board · (2) D tier · (3) C tier · (4) B tier · (5) A tier · (6) S tier and how to get there · (7) “Book the room with the view, link in bio”

42. The last room

• Format: POV
• Hook: “POV: you booked the last room with a sea view”
• Slides: (1) hook · (2) arrival · (3) the view · (4) breakfast · (5) sunset from the balcony · (6) “Link in bio for dates”

TikTok slideshow ideas for local services

43. The deep clean

• Format: before-after
• Hook: “Two hours of cleaning in 6 slides”
• Slides: (1) the worst “before” · (2) the plan · (3) halfway · (4) the detail most people skip · (5) the “after” · (6) “Book us, link in bio”

44. The call

• Format: storytime
• Hook: “A customer called us about a leak. It wasn’t the pipe.”
• Slides: (1) hook · (2) what they described · (3) what you found · (4) the real cause · (5) how to check your own home · (6) “Follow for more house mysteries”

45. Where the money goes

• Hook: “Why a haircut costs $60, line by line”
• Slides: (1) hook · (2) rent · (3) products · (4) training · (5) time per client · (6) what’s left · (7) “Did this change your mind?”

What pictures should you use for a TikTok slideshow?

The best pictures are ones you own: product photos, screenshots of your app, photos of your space, team or clients (with permission). Keep three things consistent across slides: font, text position and photo style. Mismatched slides read like a pile of screenshots.

• Size: 1080 x 1920 pixels, vertical. The size guide lists every TikTok and Instagram size.
• Plain backgrounds carry text better than busy photos. Darken or blur a photo behind long text.
• AI images are allowed, but TikTok requires a label on realistic AI-generated content. Turn on the AI-generated content setting before you post.
• Music: Business Accounts can only use sounds licensed for commercial use, so pick from TikTok’s Commercial Music Library.

Don’t use other creators’ photos or text as your own. Reusing a format is normal on TikTok; reposting someone’s slides is not.

Where to find more TikTok ideas

You won’t run out of ideas if you collect them as you go:

• Your comments and DMs. Every repeated question is a slideshow. Answer it in slides and reply to the comment with the post.
• TikTok Studio. The Home tab has a Trending feed, filtered by region and topic, and an Inspiration feed tailored to your interests.
• Slideshows that already work in your niche. Save them, note the hook, slide count and call to action, and write your own version. The slideshow downloader saves public slides for reference, and the slideshow analyzer breaks down their structure. Credit creators when you share their work.
• Hook lists. The hooks library has opening lines by type when slide one is the hard part.

If you find a slideshow in another niche that you’d like to adapt, TokCloner can rebuild it for your business. It keeps the structure and hook pattern, rewrites the text for your business profile, and makes new images or uses your own photos. You get editable 1080 x 1920 slides in a few minutes and post them yourself. It works on image posts only, and there’s no free plan.